Customers5 min read

Pricing your first product

Most founders charge too little. How to set a first price, test it, and raise it as you learn.

Your first price will be wrong, and that's fine. What matters is that you charge from the start, so you learn what customers value. Underpricing is the more common mistake: it attracts the wrong customers and makes the business harder to fund.

Three ways to anchor a price

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General information, not legal, tax or investment advice.