Idea5 min read

Is my idea big enough?

How to think about market size without fake numbers, and why a small starting market can be a good thing.

'Big enough' depends on what you want. A good business that pays two founders well and a company that could raise venture capital are both valid goals, but they need different sizes of market. Decide which one you're building first.

Count from the bottom up

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General information, not legal, tax or investment advice.