Idea6 min read

Validate your idea in two weeks

A day-by-day plan to find out whether people actually want what you want to build, before you write much code or spend real money.

Most new products fail for one simple reason: not enough people want them. You can find that out cheaply. The goal of these two weeks isn't to prove you're right. It's to learn as fast as possible whether you're wrong.

Before you start: write down your guesses

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General information, not legal, tax or investment advice.