Protect5 min read

Trademark basics: protect your name

Registering your company doesn't protect your brand. Here's how to check a name and register it as a trademark.

A trademark protects a name, logo or slogan that customers use to recognise your product. Registering a company name or buying a domain does not give you a trademark. If someone else registers the mark first, you may have to rename, even after years of work.

Check before you fall in love with a name

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General information, not legal, tax or investment advice.