Investors5 min read

How to approach an investor and follow up

How to get a warm introduction, write a cold email that gets read, and follow up without being annoying.

Fundraising is a sales process. You build a list, reach out, follow up, and move people step by step towards a decision. Treat it that way and it becomes much less stressful.

Build the list

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General information, not legal, tax or investment advice.